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The Customer Rules : The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World by C.Britt Beemer

The Customer Rules : The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World by C.Britt Beemer
  • #: 104226
  • Price: $26.99 In Apple Store
  • Category: Books
  • Updated: 2010-05-28
  • Current Version: 3.0.3
  • 3.0.3
  • Size: 9.50 MB
  • Language: English, Swedish
  • Seller: ScrollMotion, Inc
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later
  • © Copyright ScrollMotion 2009
  •  Add to Favorite apps

 

Description

The Customer Rules : The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World

C.Britt Beemer

McGraw-Hill

August 27, 2008

Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules , C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share. A combination of extensive market research unprecedented in scope, as well as close studies of fourteen companies that excel in the area of customer service, The Customer Rules distills profitable lessons on how to achieve strong customer loyalty. Referencing specific research findings, Beemer and Shook examine the obstacles that too often distract a company's focus from its most important taskproviding preeminent service and creating a unique customer experience. The authors then supply fourteen workable solutions to ensure the return of customers time and time again, including: Instill the importance of customer service in every employee Use a “small-town” approach to meeting customers' needs no matter how big your company is Develop a unique identity your customers will seek out Maintain a focus on the customer before, during, and after the sale Success in retail, service, manufacturing, or any other business always boils down to the customer experience. Beemer and Shook use in-depth interviews with high-level managers from such companies as Chubb, NetJets, Edward Jones, Lexus, Johnson & Johnson, and Four Seasons Hotels to illustrate the best ways for creating exceptional customer service. The Customer Rules gives you the tools you'll need to become the undisputed leader in your industry.

About Iceberg

The Iceberg Reader revolutionizes the reading experience, making it easier than ever to browse, buy and enjoy books.

Features

- Attractive interface provides a natural reading experience with full pagination.

- Table of Contents incorporates one click navigation.

- Vertical and horizontal page orientation.

- Adjust font size with a pinch, text reflows automatically.

- Search the text within a book.

- Create margin notes with user notation.

About McGraw-Hill

McGraw-Hill authors represent the leading experts in their fields & are dedicated to improving the lives, careers, & interests of readers worldwide.

About Scrollmotion

ScrollMotion, creator of the Iceberg Reader, is a content technology company based in New York City. For more information, visit www.scrollmotion.com.

Support

If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.

What's New in Version 3.0.3

- Minor book fix
- Improved book appearance

iPhone Screenshots

The Customer Rules : The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World by C.Britt Beemer iPhone Screenshot 1

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The information may be outdated (2011-04-12 08:02:03). For actual information go to iTunes

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